Welcome to my page!
I'm Grace Le–a passionate marketing student with a love for creativity, visual strategy, and storytelling. As a rising junior exploring the dynamic world of branding, advertising, and human-centered design, I’m excited to bring fresh ideas to life and connect brands with their audiences in meaningful ways.
Here, you’ll find a collection of my projects and ideas—each one a step in my journey to becoming a well-rounded marketer and creative thinker. Thanks for stopping by, and I hope you enjoy exploring my work as much as I’ve enjoyed creating it!
Let’s connect and create something amazing together!
Cheers,
Grace Le
Energize Trio—a vibrant set of three tea boxes for DAVIDsTEA, reflect the uplifting and invigorating experience of each blend.
Package
Design
PSA – Lift the Silence
Blending cinematic visuals with emotional insight, Lift the Silence is a concept-driven PSA that raises awareness about student mental health through symbolic storytelling. Designed to resonate with a college audience, the piece reflects my ability to craft narratives that connect, inform, and inspire—essential skills in brand storytelling.
Mini Documentary:
Blossoms of Gratitude
Rooted in cultural appreciation and community values, Blossoms of Gratitude is a short-form documentary that transforms a campus initiative into a branded story of identity and connection. Through thoughtful framing, narrative structure, and emotional tone, I highlight how storytelling can build authentic engagement.
